To gain in ergonomics and to create a fresh, dynamic and qualitative.
Read QVC, website diagnosis.

A first study QVC, website diagnosis shows that the QVC’s website is not consistent visually and some effects, colours interfere with the products visualisation.

On an other side, the functionalities are not easy to identify because of their localisation or appearance.

Then the global look and feel of the pages doesn’t always reflect as much has it could its hierarchy inside the website causing problems of localisation.

To gain in ergonomics and to create a fresh, dynamic, consistant and qualitative look:

• To improve the visual identification by defining for each group of information, functionalities and pages a specific style and using them consistently across the website.
• To increase the ergonomic by modifying the way in which the information and functionalities are structured.
• To emphasise the product presence by neutralising the environment and push the identity of the brands presented when they are promoted.
• To make the products images easily to produce in order to have a quick update.

To reorganise and simplify the navigation (this is not about the look).