Schweppes, slim can 25cl special edition 2010
Context
I have been contacted by the agency Extreme for some Schweppes packaging.
They ran a first campaign last year.
The idea was to promote 3 new illustrators and I had the chance to be selected.
Schweppes choose last minute to reorient its strategy for some ‘less artistic’ packaging.

Fred & Farid’s designs
I had the same idea! Some luminescent paint (the environment of the cans is nighttime / club / parties) but… the agreement with our printer was not including this option…
It is probably one more reason to enjoy the cool winning design from Fred & Farid:





